By Matt Willis of Showdigs.com
With self-showing technology, a mobile app provides key-less entry into a rental property. While it seems convenient, there are things to consider before trying.
When prospects let themselves into a property, they’re unattended, which means you don’t know who is visiting your home and what they may do while there. Even simple things like tracking mud into the unit or failing to flush the toilet after use are not uncommon.
In addition, self-showing scams are becoming more prevalent. Scammers will “lease” properties that aren’t theirs by duplicating keys and listings and performing their own tours. Then the scammers collect tenants’ security deposits and sensitive information, and in some cases, even let them move in!
One of the best ways to reduce vacant days is to show properties before they’re available. You absolutely cannot use self-showings for a property that is currently under lease. In addition, lots of HOAs and condominiums do not allow self-showings.
Prospects can’t get all of their questions answered by a friendly professional who is there to help. They can’t ask anything about the features of the property or the neighborhood.
The hurdles of self-showing turn away some of the best prospective renters, who don’t want to have to go through the process required by self-showing technology. This process includes giving their full credit card info, uploading an ID, and sometimes even taking a selfie.
This presents your property management business as hands-off. Your prospects may wish to be secure that you will have a person to person relationship with them with any future needs as a resident in your property.
Unless a person has spent time with these prospects you are going to get very little actionable information related to price, cleanliness, quality, etc.
So what should you look for when seeking help with showings?
*Use with permission of Matt Willis and Showdigs.com
President and founder of the Colorado Landlords Association, best-selling real estate author and attorney, landlord and real estate investor with 28 years' experience.